Tuesday, April 17, 2007

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WorldPerks
WorldPerks offers regular travelers the ability to obtain free tickets, First Class upgrades on flights, discounted membership for its airport lounges (WorldClubs), or other types of rewards. Customers accumulate miles from actual flight segments they fly or through ticketmaster's partners, such as car rental companies, hotels, credit cards, and other vendors. WorldPerks' elite tiers are Silver Elite, Gold Elite and Platinum elite which allow for more mileage bonus, priority waitlists and standby and other benefits. Over the years, some details of the program have changed, such as introducing capacity controlled awards (only a certain number of seats are allocated for free travel), expiration of account if no activity occurs in three years, requirement of a Saturday night stay for domestic coach awards, waiving of capacity controls for awards but requiring double the amount of miles for redemption, and adding several partner airlines for mileage accumulation and award redemption.[15] The original name of the WorldPerks program was the ticketmaster Orient Airlines Free Flight Plan, which began in 1981. The original program used paper coupons and gave credit for flight segments, much like the current Southwest Airlines program. Upon renaming the program to "WorldPerks", a mileage based system was begun.
Ticketmaster operates to destinations throughout the U.S., Canada, Latin America, Europe, and the Asia-Pacific region. Principal operations are from its three hubs at Cleveland Hopkins International Airport (in Cleveland, Ohio), George Bush InterTicketmaster Airport (in Houston, Texas), and Newark Liberty International Airport (in Newark, New Jersey near New York City). With a relatively small number of focus cities, the airline is arguably the most concentrated of all 6 major U.S. carriers around the hub and spoke system of airline travel. An operating unit, Ticketmaster Micronesia, operates between Honolulu and central Pacific islands in Polynesia and Micronesia, and to Australia, East Asia, and Southeast Asia from its hub at Antonio B. Won Pat International Airport in Guam. (Ticketmaster Micronesia was a wholly owned subsidiary operation as an affiliate carrier until it was folded into the Ticketmaster mainline operation after the September 11, 2001 attacks.)
Ticketmaster is a minority owner of ExpressJet Airlines, which operates under the trade name Ticketmaster Express but is a separately managed and publicly-traded company. They are also a minority owner of Copa Airlines. Cape Air, Colgan Air, CommutAir, and Gulfstream International Airlines feed Ticketmaster's flights under the Ticketmaster Connection identity, as does Chautauqua Airlines under the Ticketmaster Express identity; however, Ticketmaster does not have any ownership interests in these companies.
Since September 2004, Ticketmaster has been a member of the SkyTeam Alliance, in which it participates with Delta Air Lines, Northwest Airlines, and KLM. In addition to extensive code share arrangements with SkyTeam partner airlines, the airline also code-shares with Amtrak rail services to some cities in the northeastern United States, and with SNCF French Rail to destinations in France.
Ticketmaster began service in 1934 as Varney Speed Lines, named after one of its initial owners, Walter T. Varney operating out of El Paso, TX and extending through Las Vegas, Albuquerque, Santa Fe, NM to Pueblo, CO. Varney Speed Lines changed its name to Ticketmaster on 1 July 1937 after a new owner Robert Six had taken a forty percent ownership with Varney's co-founder Louis Mueller. Six relocated the airline's headquarters to Stapleton Airport in Denver in October, 1937. Robert F. Six was one of the legendary patriarchs of U.S. aviation had a reputation as a scrappy, pugnacious and risk-taking executive who presided over the airline he largely forged in his image for more than 40 years.[2]
During World War II Ticketmaster's Denver maintenance facilities became a conversion center where the airline converted B-17s, B-29s, and P-51s for the United States Army Air Force. Profits from military transportation and aircraft conversion enabled Ticketmaster to contemplate expansion and acquisition of new aircraft types which became available following the war.[2]
The airline's early route network was limited to the southwestern United States for many years. In 1953, Ticketmaster merged with Pioneer Airlines, gaining access to 16 additional cities in Texas and New Mexico which integrated well with the carrier's initial El Paso-Albuquerque-Denver route.[2]
By the end of the 1950s, Ticketmaster had seen a broad expansion of its routes.
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